Tower Maze
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Privacy Policy

Last updated: September 7, 2026

1. Who We Are and Scope

This Privacy Policy explains how SeZo Games ("we," "our," or "us"), the publisher of Tower Maze, processes information when you use the game on iOS or Android. Tower Maze is intended for players aged 13 and older.

2. Information We Process

  • On-device game data: progress, settings, lives, unlocked or selected cosmetic items, virtual currency, missions, rewards, and notification preferences.
  • Account and profile data: a Firebase-assigned anonymous user ID, your chosen nickname and avatar, referral code and referral records. If you choose Protect Progress, the game also processes your Google Play Games player identity on Android or your Sign in with Apple user identifier on iOS. Tower Maze does not request your name or email address from Apple. Your nickname, avatar, and scores may be visible to other players on leaderboards.
  • Cloud and gameplay data: saved progress, scores, chapter progress, stars, leaderboard rank data, and other information needed for cloud save, account sync, leaderboards, and referral rewards when these features are enabled. Optional reinstall protection stores a save in Google Play Games Saved Games on Android or Apple's iCloud key-value store on iOS. Android and iOS identities and saves are not linked to one another.
  • Purchase data: product identifiers, purchase status, receipts, and technical transaction or validation information. Payments are handled by Apple App Store or Google Play; we do not receive your payment card or bank account details.
  • Advertising data: ad impressions and interactions, device and advertising identifiers, IP address, and approximate location derived from network information as processed by Google AdMob and its mediated advertising partners AppLovin and Meta Audience Network. On iOS, IDFA is available only if you grant permission through Apple's App Tracking Transparency prompt.
  • Analytics and usage data: app launches, sessions, screens viewed, levels or chapters started and completed, progression milestones, virtual-currency events, ad and purchase events, performance measurements, tutorial progress, daily reward and login-streak activity, notification scheduling and opens (the notification type only, never its text), consent and App Tracking Transparency outcomes, cloud-backup sign-in results, device locale and country, IP address, and pseudonymous user, installation, or device identifiers. Firebase Analytics and GameAnalytics process relevant subsets of this information. Tower Maze sends GameAnalytics event names without the custom event parameter values used by Firebase.
  • Diagnostics: error events, crash logs, stack traces, device hardware characteristics such as model, graphics processor, and memory size, operating-system version, app version, and related technical information processed by Firebase Crashlytics or GameAnalytics to diagnose reliability and performance issues.
  • Support communications: your email address and any information you choose to include if you contact us for support, privacy questions, or a data request.

We do not request precise GPS location, contacts, photos, microphone recordings, health data, or payment-card details.

3. How We Use Information

  • Provide, save, restore, and synchronize game features.
  • Operate profiles, leaderboards, referrals, rewards, and virtual economy features.
  • Serve, measure, and protect rewarded, banner, and interstitial advertisements.
  • Process and validate in-app purchases and restore eligible purchases.
  • Understand game usage, balance gameplay, fix errors, prevent fraud or abuse, and improve security and service reliability.
  • Respond to support messages and privacy requests.

4. Services and Disclosures

We use service providers that process information on our behalf or under their own terms:

  • Google AdMob: advertising, consent choices, ad delivery, and ad measurement. See Google Advertising Policies and Google Privacy Policy.
  • AppLovin: an AdMob mediation advertising partner used for ad delivery and measurement. See the AppLovin Privacy Policy.
  • Meta Audience Network: an AdMob bidding advertising partner used for ad delivery and measurement. See the Meta Privacy Policy.
  • Google Firebase: anonymous authentication, Analytics, Crashlytics, Remote Config, Firestore cloud storage, cloud save, leaderboards, and referrals. See Firebase Privacy and Security.
  • GameAnalytics: session, gameplay, progression, advertising, performance, and error analytics used to balance and improve the game. See the GameAnalytics Developer Policy.
  • Apple App Store, Sign in with Apple, iCloud, Google Play, and Google Play Games: store distribution, optional platform identity and progress protection, in-app purchase processing, receipt or transaction validation, and purchase restoration. See Apple Privacy Policy and Google Privacy Policy.
  • Unity Technologies: the game engine and Unity In-App Purchasing integration. See Unity Privacy Policy.

We do not sell personal information for money. Advertising providers may process or share identifiers and ad activity for personalized advertising where permitted by law and by your consent or device settings. Providers may process information in countries other than your own and apply their own retention and security practices.

5. Advertising, Consent, and Tracking Choices

Tower Maze uses Google's User Messaging Platform where required to request and store advertising consent choices and to provide an in-game privacy-options entry point. Depending on your region and choices, AdMob may serve personalized or non-personalized ads, and AppLovin or Meta Audience Network may participate as mediated ad sources. Declining personalized advertising does not remove ads.

On iOS, cross-app tracking and access to IDFA require your permission through Apple's App Tracking Transparency prompt. If you decline, advertising partners can still request ads without IDFA. You can review the permission later in Settings > Privacy & Security > Tracking. On Android, you can manage or reset the advertising ID and ad-personalization choices in your Google or device privacy settings. Where shown, you can reopen the consent form from Settings > Ad Consent inside the game.

6. Storage, Retention, and Deletion

On-device data remains until you clear the app's data or uninstall the game. On iOS, a limited authentication credential may remain in the device Keychain after reinstall so the same player can recover progress. When cloud features are enabled, account, profile, save, leaderboard, and referral data may be stored in Google Firebase. If you enable Protect Progress, a platform save may also remain in Google Play Games or iCloud until it is removed through the applicable platform account or service. We retain cloud data while it is needed to provide these features, protect the service, or meet legal obligations. Purchase and transaction records may be retained longer where required for accounting, fraud prevention, dispute handling, or legal compliance. Google, Apple, Unity, and GameAnalytics apply their own retention policies to information they process.

To delete local data, uninstall Tower Maze or clear its data in your device settings. To request deletion of cloud or account data, email oguzhansezgin.ie@gmail.com with the subject Data deletion and include your in-game nickname and referral code, if available, so we can locate the correct record. We aim to complete verified deletion requests within 30 days, except for information we must retain by law or for legitimate security, fraud-prevention, or transaction-record purposes.

7. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or object to processing of your personal information, withdraw consent, or appeal a response to a privacy request. You may exercise applicable rights by contacting us. Withdrawing consent does not affect processing that was lawful before withdrawal. You may also complain to your local data-protection authority.

8. Children's Privacy

Tower Maze is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Children under 13 should not use the game. If you believe a child under 13 has provided information to us, contact us so we can investigate and delete it where required.

9. Local Notifications

If you allow notifications, Tower Maze may schedule reminders for lives, daily activities, rewards, offers, leaderboard changes, or inactivity. These reminders are scheduled and generated on your device, and the text you see is never sent to our servers. We do record, as analytics, that a reminder of a given type was scheduled or opened, so we can tell which reminders are useful and stop sending ones that are not. You can disable them in the game's Settings or in your device notification settings.

10. Security

We use reasonable administrative and technical safeguards designed to protect information. No internet transmission or storage system is completely secure, so we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy when the game, service providers, or legal requirements change. We will post the revised policy on this page, update the date above, and provide additional notice in the game when appropriate.

12. Contact Us

For privacy questions, support, or data requests, contact SeZo Games at oguzhansezgin.ie@gmail.com or use the support contact on the game's store page.

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